Periphery supports revitalization of pig farming

Agrifirm, ForFarmers, Topigs Norsvin and Vion are joining the Coalition for the Vitalization of Pig Farming (ViVa) as partners. The Coalition currently consists of the Pig Farming Producers Organization (POV), Rabobank and the Ministry of Economic Affairs.

According to the 4 companies, capacity and cooperation are crucial now that the Dutch pig farming industry is facing major challenges. According to the companies, other partners are also welcome to participate in the vitalization plan. "Forces must be joined to strengthen all links in the chain."

The goal of the Coalition is to guarantee quality, transparency and sustainability in the Dutch pig sector. Chairman Uri Rosenthal says that collaboration should ensure better earnings and continue to reach the changing consumer. “This is a shared responsibility,” says Rosenthal.

Partnership is not without obligation 
Joining the chain parties in the Coalition is the next step in the implementation of the Pig Farming Vitalization Action Plan. According to Rosenthal, the next two years will be very important to make the Vitalization Plan a success.

A Coalition partnership is not without obligation, Rosenthal emphasizes. It requires keeping agreements and making financial resources available. The 'capability principle' applies to the requested financial contribution. The size of the company is taken into account.

Wouter Job

Wouter Baan is editor-in-chief of Boerenbusiness. He also focuses on dairy, pig and meat markets. He also follows (business) developments within agribusiness and interviews CEOs and policymakers.

w.baan@boerenbusiness. Nl

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