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ForFarmers: 'The harder the Brexit, the better'

13 March 2019 - Wouter Baan - 12 comments

Many of the companies in continental Europe are watching the Brexit negotiations between Brussels and London with bated breath. Livestock feed company ForFarmers is one of the few companies that does expect to benefit from a hard Brexit, CEO Yoram Knoop said.

As the cards are now shuffled, there are 2 options: a hard Brexit or a postponement of the separation between the European Union (EU) and the United Kingdom (UK). The UK is the second largest sales market for animal feed group ForFarmers, where 1 million tons of feed was sold last year. Although the political negotiations lead nowhere, ForFarmers is waiting for a Brexit profit. 

Taking advantage of chauvinism
"With a hard Brexit, it is likely that meat imports will become more expensive for the British. And since the UK is only 60% self-sufficient in meat production, British livestock farmers are expected to produce more themselves. All the more because 'buy British' among the British population is becoming increasingly popular," the CEO said. "Our feed sales can benefit from that."

ForFarmers produces almost all feed in the UK, so possible export barriers and customs zones have a minor effect on the listed group. "The harder Brexit is going to be, the better it will probably turn out for us," said Knoop. The day after the referendum, ForFarmers that statement already, and after 2 years of political turmoil, this expectation has not faded. "From the European mainland, we only export some specialty feed to the UK; due to the uncertainty we have temporarily increased those stocks."

Knoop expects it to take some time before British farmers increase production, because economic developments are virtually at a standstill due to the uncertainty. However, ForFarmers is investing heavily in the UK, Knoop emphasizes. "We are working hard to organize our activities there more efficiently and are therefore investing in the supply chain."

Trade spirit limits export damage 
The CEO of ForFarmers acknowledges that a hard Brexit will most likely cause damage to Dutch pig exports. However, Knoop is convinced that the Dutch commercial spirit will ensure that new markets are found for the pork that is now sold in the UK.

That expectation is perhaps a bit optimistic, given that the British mainly import bacon. This makes the UK a specific sales market. About 15% of the total export of Dutch pork goes to the UK. In 2017, this amounted to an export value of almost €400 million. 

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Wouter Job

Wouter Baan is Head of Meat & Dairy at BoerenbusinessAt DCA Market Intelligence, he focuses on dairy, pork, and meat markets. He also monitors (business) developments within agribusiness and interviews CEOs and policymakers.
Comments
12 comments
meatball 13 March 2019
This is in response to it Boerenbusiness article:
[url=http://www.boerenbusiness.nl/varkens/ artikel/10881670/forfarmers-hoe-harder-de-brexit-hoe-beter]ForFarmers: 'The harder the Brexit, the better'[/url]
you have to remain optimistic, after this miserable day for ForFarm.
The stock market is already down...
13 March 2019
It is better to be a customer of a feed supplier that does not invest abroad. The money that is now being used to finance our competitors would have been better left in the Netherlands. We could still use enough money to invest in solutions that can make the Dutch pig sector competitive again. If that had happened in the past, we wouldn't fall further and further behind now. Because investing abroad, you only lose support and customers in the Netherlands. And the Dutch farmer is still the most important cash cow for those companies.
VV 14 March 2019
Vector Vest's master indicator definitely gives a "Sell" on the stock. 7.26 euros at the moment. Stay away and get sick.
LL 14 March 2019
Get rid of that junk
has 14 March 2019
I call it taking the attention away from the bad grades.
January 14 March 2019
this approach does not only apply to livestock farming. Brexit offers good opportunities for professional agriculture/horticulture in the UK. The UK's largest farmer has been saying for more than a year that it will be a hard Brexit. I think it will suit him and his colleagues. Also applies to US fishermen with a lot of fishing ground.
Subscriber
burke 14 March 2019
Nice for the Dutch farmer that FF writes this. Says enough about what an arrogant company this is. Glad I left here 12 years ago.
bacon steak 15 March 2019
UK adventure can cost a lot of money see VION, for farmers it is better to invest money in making good feed instead of blowing sand into the silo.
BB 15 March 2019
Yes, or leave more margin for the Dutch farmer instead of all that investing abroad. Then we can make ourselves competitive again. And put more money into the development of the domestic sector and solve the challenges, including the criticism from society, that lie there. But that does not interest them anyway, they prefer to leave everything as it is because it provides them with a considerable profit. And that is also possible because they allow the farmers to absorb all the blows financially, emotionally, socially and in the field of the environment and they hide behind the farmers in that regard, but they do take the profit. they do not know corporate responsibility. You don't want shares from such a company.
Pete 16 March 2019
One and a half million euros annual salary for the director and the mediocre quality was a few cents too expensive. Everyone has their choice.
Subscriber
info 16 March 2019
Dear writers, I detect quite a bit of criticism, but suppose that the picture that Knoop sketches is sometimes the right one and that the supplementary payment works out very well for everyone, then the mood suddenly changes. Sometimes a company has to do crazy things . As an entrepreneur like you and I sometimes do something that later turns out very well or very badly.
We must also give For Farmers the benefit of the doubts and continue to be positive, negativity always produces losers.
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