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Albert Heijn wants its own long-term pig price

20 January 2021 - Wouter Baan

Albert Heijn is developing its own long-term pig price. The supermarket chain also has the ambition to make its own meat concept, in which about 100 pig farmers participate, more sustainable.

The long-term pig price is a new development in the collaboration that Albert Heijn has had for many years with chain partner Vion within the Good Farming concept. The concept has at least 1 star Beter Leven quality mark, whereby transparency is ensured through block chain and DNA traceability.

The supermarket chain says that the long-term pig price is intended to give pig farmers more continuity and certainty, thereby creating a healthy revenue model. A premium is promised for the extra efforts on the farm. When asked, chain partner Vion informs us that the developments surrounding the fixed pig price are still being worked out by Albert Heijn. It is not yet known when the plans will be fleshed out further.

Feed by-products
In addition to creating a healthy revenue model, Albert Heijn is working on reducing the climate impact. Over the next 5 years, Albert Heijn wants to achieve an 18,5% reduction in CO2 emissions. Albert Heijn also wants to increase the biodiversity within the concept. For this reason, as many residual flows from food production as possible, such as wheat semolina and bread residues, are used in the animal feed. The palm oil and soy in the animal feed are responsibly produced.

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Wouter Job

Wouter Baan is Head of Meat & Dairy at BoerenbusinessAt DCA Market Intelligence, he focuses on dairy, pork, and meat markets. He also monitors (business) developments within agribusiness and interviews CEOs and policymakers.

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