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News Pig market

Chinese sales market open again for Van Rooi Meat

22 July 2022 - Wouter Baan

As of today (July 22), Van Rooi Meat has regained the authorization to export pork to China. "We are very happy with this", says director Addy van Rooi of the meat concern of the same name. 

With the export license in hand, the export to the Asian country can be started again. "This is beneficial for us, but also for the Dutch pig sector," says Van Rooi. The company could not go to China for about a year and a half. The license expired because an export cargo was not properly cooled. A big loss for the meat concern, partly because the other Dutch slaughterhouses could go to China all that time.

According to Van Rooi, the strict corona protocols that China uses made negotiations with the Chinese authorities more difficult. "This made it difficult to travel to the country, but contacts were established through connections. Fortunately, we are back on the export list since today and we are happy with that." At the moment, China is only on the market for by-products of the carcass, such as the heads, entrails and legs. "We can sell them better in China than in other markets." 

'Cautiously positive'
Van Rooi is moderately positive about the pig market in the second half of this year. "The pig price is not bad in itself, but the high feed costs unfortunately hinder margins for the primary sector. At the moment, meat sales are limited by the holiday period, but we are cautiously positive. Ultimately it is a question of supply and demand" , concludes Van Rooi. 

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Wouter Job

Wouter Baan is Head of Meat & Dairy at BoerenbusinessAt DCA Market Intelligence, he focuses on dairy, pork, and meat markets. He also monitors (business) developments within agribusiness and interviews CEOs and policymakers.

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