ForFarmers

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No green light yet for British merger ForFarmers

9 January 2023 - Wouter Baan

Another setback for the planned merger between the British branch of ForFarmers and 2Agriculture. The British regulator CMA struck at the end of December on the deal, because there are fears that the merged company will gain too much market power. Both feed companies have proposed adjustments to this, but the cartel service does not agree.

The CMA thinks so the fusion between the two parties may increase the cost price for British poultry farmers, that is the outcome of the first phase of the investigation. This means that phase 2 of the research will start, unless the companies can propose acceptable adjustments in the short term.

ForFarmers and 2Agriculture have responded to this, but this has not changed the regulator's mind, ForFarmers itself announced today. Both companies are considering next steps.

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Wouter Job

Wouter Baan is Head of Meat & Dairy at BoerenbusinessAt DCA Market Intelligence, he focuses on dairy, pork, and meat markets. He also monitors (business) developments within agribusiness and interviews CEOs and policymakers.

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