Vion is considering further withdrawal from Germany

Vion is considering selling (parts of) its German branch. The company has decided to focus more on its chain in the Benelux. The main reason for this is competition from countries outside Europe. Whether Vion decides to sell depends on discussions with interested parties. Locations in Germany were recently divested.  

Due to the new strategic choice, the meat company is evaluating its activities in Germany, the company wrote in a press release. Vion expects to be able to better maintain its position as market leader if the company focuses on the Dutch market and indicates that it is considering divestment in the German market.

The company states in the press release that there is concrete interest in (parts of) the German branch of the company. This interest arose after the previous sale of business units in early 2024. The company therefore does not expect any factory closures. At the beginning of this year, four of Vion's fifteen locations in Germany were already sold or closed. Now other locations will probably also be divested and the German market may even be abandoned entirely. 

A concrete example of the stronger focus on the Benelux is the recent investment in locations in Groenlo, Tilburg and Boxtel. A possible sale of business units in Germany should lead to more of these types of investments in the Benelux.

Matthew Bremer

Order Boerenbusiness Matthijs Bremer covers the meat markets. He also writes weekly about developments in the energy markets.

m.bremer@foodbusiness.nl

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