Tönnies changes name to Premium Food Group

Tönnies will change its name as of next year. The company will then go through life as Premium Food Group, the company announced today. With this they want to emphasize that the activities today are much broader than meat.

With the name change, the company no longer presents itself as a meat company, but more broadly as a food company. In recent years, Tönnies has added vegetarian producers and ready-made meals to its portfolio. The Tönnies brand will continue to exist, but will be reserved exclusively for the meat department.

On the one hand, the new name emphasizes the diversity of the company's activities. In addition, the company indicates that its roots in the meat sector are given more emphasis by using the well-known brand name exclusively for the meat department.

Matthew Bremer

Matthijs is a meat market specialist at DCA Market Intelligence. He covers the pork, beef, and chicken markets in all their facets and is happy to explain these developments in presentations and interviews.

m.bremer@foodbusiness.nl

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