News Pigs
Van Rooi Meat takes over Van Loon Group
Big news in the Dutch meat sector: Van Loon Group is being acquired by Van Rooi Meat. This means one Brabant-based meat company is being absorbed into the other, although both companies will continue to operate under their own banners. The deal is still subject to approval by the competition authorities.
The deal is striking, but not illogical. While the two companies don't differ significantly in revenue, their profiles do. Van Rooi Meat reported a turnover of €990 million in 2024. Van Loon Group's turnover rose to €1,12 billion in the same year. Van Rooi has 2.400 employees on its payroll, while Van Loon Group has 2.500.
Van Rooi is a slaughterhouse of pigs and cattle active in the global meat market. Van Loon Group does not slaughter animals itself and has developed in recent years primarily as a meal producer, with sales primarily in Northwest Europe.
Impetus for new generation
"At Van Rooi, we took the initiative to acquire the Van Loon Group's operations," Marc and Addy van Rooi said in a joint statement. They see opportunities for greater synergy within the meat supply chain with this acquisition. They also say the acquisition will boost the next generation of Van Rooi, who are already active within the company. Both companies share the vision of acting as supply chain managers to ensure high-quality and affordable food.
Erik van Loon states that there is no successor within the family. To ensure continuity, the decision has been made to sell the company to a trusted party. "In Van Rooi, we've found a good guardian for our company." He will remain involved with the company as a member of the Supervisory Board.
More stable base
The transaction is expected to close in mid-2026, subject to approval from the Netherlands Authority for Consumers and Markets (ACM). The acquisition price has not been disclosed. The acquisition is inextricably linked to the challenges both companies face, given the shrinking Dutch livestock population. The addition of Van Loon Group's activities will provide Van Rooi with a more stable foundation, making it less dependent on global economic conditions.
The combined company's management will consist of CEO Hans Roelofs, Marc van Rooi, and Robert van Ballegooijen. Marc van Rooi will remain responsible for Van Rooi, and Robert van Ballegooijen for Van Loon Group.
Wouter Job
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