Van Loon's revenue increased again in 2025, according to the Corporate Social Responsibility (CSR) annual report. In terms of sustainability objectives, the company is approaching its 2030 goals. Achieving other goals is more challenging. For instance, it remains difficult to convince pig farmers to stop tail docking. Read more about the year of Van Loon.
Although the company's full annual results are yet to be released, the CSR report states that Van Loon generated a turnover of €1,11 million in 2025. A year earlier, turnover was €1,03 million. This means that it was 7,7% higher than in 2024.
The biggest threat to the stronger result, as far as can be foreseen at present, remains the staff shortage. The company indicates that finding qualified personnel is difficult. Specialized positions, such as butchers, are particularly hard to fill. The company states that offering competitive employment conditions is the only way to address this. Additionally, keeping meat affordable is a challenge. Besides more expensive labor, higher raw material costs are causing significant price increases.
Climate goals remain a priority
Although there is some doubt here and there regarding the priority of the climate policy, Van Loon has chosen to continue it. Broadly speaking, the company is ahead of its internal climate targets. CO2 emissions within the company fell by 10% this year. External emissions (particularly emissions from the livestock farmers who produced the meat) fell by 6% in 2025. The share of residual waste fell by 1 percentage point to 83%.
One means the company employed to achieve the goals is the further rollout of hybrid meat. By now, virtually every product eligible for this is hybrid. The company calculated that this saved approximately 1.000 tonnes of meat. By comparison, in 2024 the company processed 218.400 tonnes of meat.
Hybrid meat must also contribute to the government goal that supermarkets sell at least 50% plant-based protein. Currently, this figure is 39%. Van Loon indicates that all gains made in this area in recent years have been negated by the protein trend, as milk protein is being added to an increasing number of products that are naturally 100% plant-based.
Docking remains a challenge
Progress has also been made regarding animal welfare within the Pig at its Best and Beef at its Best concepts. The number of docked pigs increased by 2 percentage points to 7%. However, the company is still far from the goal of completely eliminating tail docking by 2030. For the time being, pig farmers are unwilling to do so, as the risk of rejection due to tail damage is too great.