'Precision farming turns your business upside down'

Count your blessings. It's a big thing when precision farming turns the farmer's thinking upside down through better observation, data collection, analysis and subsequent research.
That hassle with task cards and follow-up steps (ICT-controlled machines) is really not a necessity to thoroughly improve business operations.

Thorough, indeed; The use of precision techniques mainly relates to the soil.
Let us (including WUR!!) delve into this for a better understanding of properties and processes in order to better appreciate/develop the effects of our own actions.