How big is the supermarket's power?

Dom boerke Brabant: suppose, uniquely in your case, you grow potatoes.

Bet the next ones will be planted before you've settled on the current one!

Bet you don't send an invoice yourself, but wait for the settlement!

Bet you (at some point) sign a contract with such terms, without murmuring!

In short: bet that you will be paid later than what you complain about!

Marionette Jansen talks a lot but says nothing. He is the talking doll of the supermarkets and has only one mission: to get around it. This does not include mentioning the 30% margin on fresh products. Over and over again playing the record that they only market 20% of the farmer. But Marionet Jansen, also 30% of 20% is still 6% margin which the farmer does not generate in total.

Marc Jansen is the man who could really use LTO, if only they had such people there, unfortunately the weak talkers who are there now achieve far too little. You really have to hold fast to your views these days or you will become a plaything for everyone.

Dear Gert, that 30% margin is very scanty, the truth is closer to 300% than 30%. Onions of 20 cents in the net after the sorter cost something like 99 cents on the shop shelf. So margin 400%!!! Yes, of course, in the eyes of Mr. Janssen, of course, first started with all allocated costs, if only the producers calculated that way, the store shelf would be empty!

The ACM is the main culprit. Acm is the government

We have to go to the Norwegian system for pig farming.

One of the dumbest things you can do is underestimate someone. Never call anyone stupid, that's stupid.

Marketing sustainable products is in itself a good thing. But to link that to PlanetProof is wrong. Many points in that system are not really sustainable. It resembles a model made by a research firm such as Loies Bolk or CLM. And those in turn have been whispered in if they themselves are not left enough by NGOs. Time to take a good look at that instead of creating fake sustainability. We must be able to continue to look our customers straight in the eye and therefore not blow with every wind. Sooner or later, the consumer will see that it is hot air that you sell under the planetproof flag.

Indeed, the supermarkets simply benefit from the fact that many Dutch farmers produce for the world market.
Wishing for a higher selling price is nice, but that will not happen as long as production volumes remain so high. That is why we can focus better on the purchasing side and reduce the cost price even further. After all, a lot of money is made in the agricultural sector, albeit not by the farmers, but this shows that the money is there. Look at the pig sector, abroad is investing heavily and expanding with knowledge, money and technology from the Dutch periphery. The knowledge, money and technology are acquired, earned and developed in the Netherlands by Dutch farmers.
The annoying thing is that we have been financing our competitors for years because of this construction. It is therefore important that we keep the money that is earned from our products in our own pocket and on our own property.

The advisers/account managers/sellers/specialists/guys with body warmers and lease cars often try to distract us by pleasantly complaining at the kitchen table about the selling prices and the government, while they know well that the solution and the problem lies with them. The only assignment they get is to earn money and maintain/increase sales volume.

It's much better to keep the money in our own yard. Then we don't have to constantly beg the chain partners for money to finance a project such as vitalization of the pig sector. We could, after all, finance and design that ourselves.