Interview Pieter Wolleswinkel

ForFarmers not too big for a regional farmer

1 October 2020 - Redactie Boerenbusiness - 4 comments

ForFarmers wants to continue to grow in the next 5 years, the animal feed group recently announced in a new strategy† Wouter Baan talks with COO Pieter Wolleswinkel about the growth opportunities in relation to the decline in livestock, digitization on the farmer and the emergence of concepts. 

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4 comments
1 October 2020
This is in response to it Boerenbusiness article:
[url = https: // www.boerenbusiness.nl/video/10889512/forfarmers-not-too-large-for-a-regional-farmer]ForFarmers not too big for a regional farmer[/url]
Dutch feed factories have been investing abroad for decades. And that earns money from the Dutch farmer. As a result, we have lost our competitive position. The Dutch periphery boosts production at our competitors, where they do not have strict regulations. As a result, our chain partners ensure that the farmer's candle burns on both sides, and that their own candle does not have to burn. This has ensured that the sector needs a warm remediation. And investing abroad because the 'critical' volume is endangered in the Netherlands is nonsense. The critical part of the volume has long been abroad.

Growing by investing abroad is no guarantee of success. More and more farmers are questioning this and prefer to feed from a feed supplier that focuses on the Dutch market. It could still cost volume for ff. They are lucky if they can keep the volume even.

FF has cut costs by divesting factories abroad. You don't hear from FF what the total costs have been of investments abroad that were not successful, just a post of only 10 million in savings.
The costs are paid by the buyer of the feed, and they are tired of that.
Geert 1 October 2020
Farmers are becoming increasingly cautious about sharing data, especially when it comes to suppliers and customers. Used too often to influence bargaining power.
bad thing 2 October 2020
ForFarmers will now also start trading in farmer data.
pete 7 October 2020
wrote:
This is in response to it Boerenbusiness article:
[url = https: // www.boerenbusiness.nl/video/10889512/forfarmers-not-too-large-for-a-regional-farmer]ForFarmers not too big for a regional farmer[/url]
Dutch feed factories have been investing abroad for decades. And that earns money from the Dutch farmer. As a result, we have lost our competitive position. The Dutch periphery boosts production at our competitors, where they do not have strict regulations. As a result, our chain partners ensure that the farmer's candle burns on both sides, and that their own candle does not have to burn. This has ensured that the sector needs a warm remediation. And investing abroad because the 'critical' volume is endangered in the Netherlands is nonsense. The critical part of the volume has long been abroad.

Growing by investing abroad is no guarantee of success. More and more farmers are questioning this and prefer to feed from a feed supplier that focuses on the Dutch market. It could still cost volume for ff. They are lucky if they can keep the volume even.

FF has cut costs by divesting factories abroad. You don't hear from FF what the total costs have been of investments abroad that were not successful, just a post of only 10 million in savings.
The costs are paid by the buyer of the feed, and they are tired of that.
Totally agree.

We have already given the management of all the large cooperatives a lot of toys. More and more manageable and enjoy traveling.

And it is not all profit, abroad does not work as in the Netherlands.

If every year had paid that money to the members / customers and that the customer could have done with it what they want. Pension....
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