BBTV Agribusiness Awards

'Controlling greenhouses beyond human capabilities'

30 January 2026 - Redactie Boerenbusiness

To control climate and irrigation in a greenhouse, growers need to be on top of things and possess extensive knowledge, says Ronald Hoek, CEO of Blue Radix. The Crop Controller the company has developed takes care of that. The "virtual grower" uses AI to get the most out of the greenhouse, going beyond human capabilities, Hoek says. The system is now operational in seventeen countries and is in contention for the top spot. Agribusiness Awards, an initiative of ABN AMRO and DCA Market Intelligence. We present the three nominees this week in random order. Also watch the interviews with FlockVision en Better for Nature & Farmers.

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